From Complexity to Clarity: Reimagining Social Services Through Simplicity and Empathy
Wendy MacDermott serves as Chief Experience Officer at the Department of Social Development, Government of New Brunswick, Canada, where she leads CX transformation efforts aimed at making services simpler, more responsive, and more human. In this Trailblazer series, Wendy reflects on how governments can shift from rigidity to empathy, and…
lanasafiApril 9, 2026