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Bringing Anthropology to Government Innovation 2025GOVCX TrailblazerIssue 2trailblazer

Bringing Anthropology to Government Innovation

Helelyn Tammsaar led Estonia’s Public Sector Innovation Team from 2019 to 2025, bringing a unique lens as both an anthropologist and systems thinker. Her work focused on embedding human insight into policy and service design across government. Under her leadership, the team delivered award-winning projects recognized nationally for their impact…
lanasafi
October 1, 2025
Case Study: Building a Global Community of Practice for Human-Centric Transformation 2025Case Studiescase studiesIssue 2

Case Study: Building a Global Community of Practice for Human-Centric Transformation

While a focus on customer experience (CX) was initially employed as a private-sector marketing concept to help organizations achieve holistic customer value and competitive advantage, the practice has more recently emerged as a transformative approach for governments in achieving measurable improvement across multiple strategic priorities. Garnering insights from the private…
lanasafi
September 16, 2025